Sometime in 1997, after more than 20 years in the wine business, founder and owner Judd Wallenbrock was working for another winery and dreaming of starting his own (a life-long goal). But he knew that the industry offers a virtual sea of wine choices to consumers and unless he had a truly compelling point of difference, he justcouldn’t justify further muddying the waters.
Parallel to this, on a more personal note, he was thinking that he really wanted to do more to help those less fortunate. He really wanted to ‘do something good’ as corny as it sounds. The problem is, volunteering time and money isn’t all that easy sometimes.
One day the light bulb clicked on, and inspired by companies such as Paul Newman’s Own, the two dreams were connected and a vision was born to make wines ‘so good’ they could change the world – both in the quality of the wine & the quality of life the sale of the wines could create for those less fortunate.